Auto Zürich 2023 attracted numerous car enthusiasts from all over Switzerland to Zurich. Of course, astara was also there - with a spacious stand and many exciting new products for the general public and professionals.
Surprises and innovations
One of the main attractions at the astara stand were undoubtedly the new models, which delighted the public. Among others, the Hyundai IONIQ 5 N, the Hyundai all-new KONA (Swiss premiere), the Jeep Avenger (Car of the Year 2023), Fiat 600e (Swiss premiere), Abarth 500e were on display. Also on show was the Hyundai N-Vision Concept Car, our hydrogen-based concept car with a captivating retro look. The model was particularly well received by car fans, as the curious looks and many questions revealed.
But that's not all: astara surprised car fans with an innovative augmented reality game that gave visitors the chance to win a 3-month car subscription.
Test drives with our electric cars
Various electric vehicles from astara brands could also be test-driven at the EV Experience. Those who registered early were able to test drive EVs such as the Abarth 500e, Aiways U6 Prime, Fiat 500e, Hyundai IONIQ 5, Hyundai IONIQ 6, Jeep Avenger, Maxus MIFA 9 and the Nissan ARIYA. Not only did they have the opportunity to test these high-quality cars, they also received detailed advice from experts who were able to answer all their questions about electric mobility.
We can look back on a successful weekend and would like to thank everyone who visited the astara stand or tested one of our e-cars. astara Switzerland is already looking forward to the next Auto Zürich and is already working on some surprising new products.
Comments