Astonished looks, interesting conversations and cool cars: car fans from all over Switzerland were able to give free rein to their passion at the Auto Zürich Car Show 2022 on November 10-13. The trade fair, which has been registering high visitor numbers for years but set a record with this one, attracted young and old to the metropolis over the weekend.
In addition to well-known names, astara Switzerland was also present in Hall 2 for the first time. The participation in this event marked the brand's first public appearance in Switzerland, which was an outstanding success. During these three exciting days, the 60'000 visitors, who were spread over seven halls, the foyer and the outside area, enjoyed the distributed brands Hyundai, Nissan, Fiat, Abarth, Alfa Romeo, SsangYong, Jeep and Aiways. The visitors were able to admire, examine and test drive the vehicles.
Driving pleasure thanks to EV experience
How was this possible? The EV-Experience, which is a driving platform, enables visitors to test drive current electric vehicles. Anyone who registered for this offer in advance was able to test drive vehicles such as the Hyundai IONIQ 5, Nissan ARIYA, Fiat 500, SsangYong Korando or the Aiways U5 and at the same time enjoy extensive advice.
New concepts for a new year
New year, new plans. astara Switzerland has laid the foundation stone with its first public appearance and has planned some innovative services and exciting concepts in the field of mobility for 2023 and beyond. So vehicle enthusiasts have much to look forward to.
All in all, we can look back on a great weekend and a strong first public appearance in Switzerland. astara Switzerland thanks all participants and visitors and looks forward to a dynamic coming year.
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